The TZERO Way

We believe modern learning is inherently flawed.

The most important, and intimidating, of the challenges facing us today are the redesign of outmoded societal systems — life, business and education. For years, we have been teaching the principles found in our unCOACHABLE™ Course, but it needs to be understood that these principles were — as a collective group — never intended to be a fixed methodology with specific stages and guaranteed results.

Rather, we think of it as a philosophy, a mindset, or a fun way to approach the problems confronting our modern world. Education is perhaps the most telling index of the needs of a culture in transition. Based on these truths, we have formulated our most fundamental principles, tested them on "Missouri" (prototypes & demos), and ultimately created a beautiful curriculum guided by a single, overarching philosophy:

To Learn, Purposefully.

Will TZERO fix the totality of American education? Probably not — while we have certainly set forth both confident and optimistic ends, our beginnings are neither arrogant nor naive. We start at T, subscript-0 — and use a creative blend of creativity and coachability to put our "dent in the universe," as Steve Jobs told the Stanford graduating class of 2005. How big a dent? I suppose we'll know over time.

Our Principles & Values


We believe in good things.

  • Data & Analytics

    Everything that we teach comes directly from research-backed statistics and hard-proof science. There's no wondering or guesswork when it comes to our methods.

  • Ideas & Innovation

    We have been in classrooms and in companies where new and bright ideas and innovation are suppressed and ignored. We encourage the opposite. Fail fast move on.

  • Open Door Policy

    Have a question? Need feedback? We believe in an open-door policy, and we make it a point to be available to all of our clients, 24/7. Simply schedule with one click.

  • Machine-like Efficiency

    Your mind and your business should operate like a finely-tuned machine, with each interconnecting part working in concert with another for full automation.

  • Powerful Building Blocks

    All great things start with a solid foundation, and the same principle applies in both life and business. We make full usage of habits, questions, and powerful decision-making.

  • High-Value Low-Cost Education

    Our mission is to accelerate the advent of affordable education. The modern academia flirts with incoherence and a lack of focus. We are here to change that.

Newletters: The Fun Kind.

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